New Balance

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Oct 2022

I’m lucky to collaborate with New Balance wearing their latest items from head to toe, a mustard oversize hoodie, black stylish cargo pants, and their highlights of this campaign, the XC-72, inspired by techno-optimism.


To showcase the unique retro vibe of XC-72, I created two pieces of artwork, one of them was hugely inspired by the disco era of the 70s, I illustrated an enormous vinyl record player with people dancing on it wearing variations of the XC-72, rocking and rolling.


The other piece was done on the window display, a space girl wearing the XC-72, don’t you think the name XC-72 is very hi-tech-ish? And 70s is the era in which space-related movies are uprising, for example, the classics Alien and Beneath the Planet of the Apes.